In 2006, the UK spent a staggering £120m on celebrating one of the most controversial festivals of the year: Halloween. It is now regarded as the third most profitable event for retailers after Christmas and Easter; way ahead of Guy Fawke's Night and even St Valentine's Day.
With the ever growing interest in Halloween, the Far East electronics industry continues to develop more audio and visually creative accessories, making Halloween something of a bonanza for retailers the world over.
Year on year there has been a marked increase in Halloween sales and a rise in the number of customers looking for a complete Halloween costume rather than the traditional witches hat accessory or skeleton prop. People are keen to spend more than they used to on costumes that will mark them out from the crowd; deluxe lines such as Headless Horsemen, Fallen Angels and Skeletal Zombies are real show stoppers and likely to be big in 2007. It appears that an increasing number of people are willing to pay top prices for a high quality product as opposed to the bargain ghost and ghoul outfits one can pick up at the local supermarket.
The name 'Halloween' derives from Hallow's Eve, which is the night before All Saints' Day. It stems back to pagan Celtic harvest festival times when scary costumes were warn to scare off the spirits of the dead who were said to return to possess the living. Though these traditions are forgotten in modern times, Halloween looks like a festival that is set to increase in popularity well into the future.
Beatrice Butler is Product Marketing Manager for Halloween costumes at Joker's Masquerade |
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